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NEWS

3D printer giant reduce 20% staff

Date: 2015-04-24

Recently, the world's largest desktop 3D printer company MakerBot has released a shocking news: the company has laid off about 20% of the employees, and closed three retail stores, in addition to the business will be reorganized. After the news, in the industry caused a huge response when 3D printing, smart wearable devices have become the latest hot technology industry, the influx of capital from various quarters, and manufacturers have 3D printing market on the occasion, this number of employees to 500 companies Why suddenly laid off 100 people as much as it should?

For this time of layoffs, the company issued an official statement confirming the restructuring news. Statement: "With these changes, we will focus on improving our products and iterative, expanding 3D ecosystem, will shift the focus of our retail business to domestic partners, and to further strengthen its efforts in the professional market and the education market. "The purpose can be seen, the reorganization is through cost-cutting, reducing staff size, closed retail stores and a series of measures, concentrating most important to focus on consumer products. The company also said that the future will focus on upgrading the core 3D printers build 3D printing ecosystem, the future will be more work to sell products partner countries.

MakerBot company was established in 2009, is headquartered in the United States, and now in a leading position in the field of 3D printers. Currently, the company's business has been out of the United States, and began distribution in Europe, the Middle East and other markets. 2013, Makerbot company and another company Stratasys 3D printer manufacturers to merge Israel, frequent personnel changes followed.

Although the company claims MakerBot The layoffs primarily to restructuring, but its implicit 3D printing industry overheated bubble burst phenomenon. With technology development, cost 3D printing and rapid decline in the printer, according to media reports, some of the website Kickstarter to raise public network printer project, pricing of only $ 200. MakerBot company from traditional manufacturing, printing only a few novelty products business has been unable to meet market demand, industry restructuring and cost-cutting is a necessary means to protect their profits.